Web Marketing Business
The importance of Web Marketing.
This service is meant for executives, web prometers and marketers who want to
drive sales and use homepage/websites to engage potential customer.
Out of the sudden, let me ask you the following questions.
Which one has more customers? Ginza or Tottori ?
Which shop would you pay a visit? A clean and gorgeous shop or one which is dirty?
Which will you shop at? One with all the products you need or one which has little product line-up?
Other than an exceptional few, I believe most of us would have the same answer for the above questions.
Even though you realize things that would put you off as a a customer yourself, most would not be able to see it when they are themselves the website owner. There are a lot of websites with this issue. If you are one of them you will lose valuable leads and potential customers in the process.
J. Abraham, the marketing genius once said that there are 3 ways to drive sales.
- Increase the number of your customer.
- Increase your sales per customer.
- Increase the frequency of purchase of your customer.
Let's use a brick-and-mortar shop as an example to explain this.
When planning to put up a shop, to drive sales as an owner you would have to take the following action:
Brick-and-mortar shop Marketing
User flow Shop-owner action
1. Build a shop with a lot of traffic. |
Geographical research, competitors research.
|
|---|---|
2. Step into the shop. |
Beef up the menu and brand strategy.
|
3. Choose products |
Innovate the product line up.
|
4. Purchase |
Increase product volume and improve customer service.
|
5. Repeaters |
Send Direct Mail, conduct member-only campaign and implement point system.
|
Webサイトにて見込み客獲得、売上向上を目指す際にも
同様の考え方が当てはまると当社では考えます。
Report of our achievements.
Website Marketing
User flow Site-owner action
1. Look at the site |
SEO、Paid Listing Advertisment, choose appropriate Keyword
|
|---|---|
2. Visit the site |
Attractive ads creative, description and catch phrase.
|
3. Move around site |
LPO、Conversion lift consulting
|
4. Make conversions |
Ask for documents, purchase, case studies.
|
5. Become repeaters. |
Mail magazines, constant marketing approach.
|
PDCA to drive sales ( Use of web analytics )
Even in real brick-and-mortar shops, once there's a drop in sales, we distribute coupons, renew our menu, refurbish our shop, add more product line-up. We use KPIs such as sales per customer, product volume sales, price per sales etc to drive sales.
On websites, we use web analytics such as Google Analytics to measure KPIs such as visit count, time spend on site, product purchase, price and use them to turn the PDCA cycle in order to drive sales.
To open a branch in Ginza requires millions in initial investment, but by using the internet, you can open the same popular shop and even expand it around the world.
What you need is the knowledge, a trusted partner and some effort.
Why our clients choose us as their partners.
- Commitment to Return of Investment (ROI)
- Planning according to our clients needs/requirement.
- Marketing planning with the world market as our vision.
Our clients interview and achievement are as below.
Performance Report full of case studies. (Free)
Along with our achivement, we would provide you the insight of
the reason why you cannot execute your marketing initiative even if you knew the how to do it, all free of charge. We will provide you a headline of the report.
・Ads creative that give 3times the CTR.
・Pitfall of Conversion. ( Travel industry)
・Drive sales with broad range of keywords. (E-commerce site)
・Unbeliavable result of promotion based heavily on ROI. (Realty industry)
・Marketing from the rural area as if coming to Ginza. ( B2B service)
・Before and after of real KPIs data from real actions
Click below for inquires for case study reports
