Corporate Philosophy
Corporate Philosophy
Mission Statement
To create crew, service and corporation that thrive around the world.
Corporate Values
1.Thrive worldwide
Companies born after WWII such as SONY and HONDA put the world
market in their vision from the start-up stage. We as venture company in the
21st century is aiming for the same vision.
2.Always put up high goals.
By continuing to put high goals such as "To change the world" and
"To create a worldwide standard" would we be able to create new values.
3.Put the utmost important in time .
Time is a priceless asset.
We value time and promise that we would concentrate to get the best value
and work efficiently to produce the maximum output within the time limit.
4.Respect the employee, client and stakeholders.
We put our employee first.
We think that without their satisfaction, we would not be able to give
satisfaction to our clients.
5.Look forward being hungry and humble at the same time.
Always be positive and look forward to the future, pursue success with
hungriness but at the same time be humble and modest to others.
6.Be ethical all the time.
By cheating customers or building up on short-term gain, we would not be
able to succeed in long term. Therefore, we look at business in their true
essence and conduct business ethically.
Board of Directors
Board of Directors
CEO Yohei Kinoshita
Graduated B.A from Waseda University.
Traveled to more than 30 developing countries through NGO activities while studying.
2002 Joined Itochu Corporation, Energy Trade Dept.
Apr 2004 Joined Mobile Factory, Inc.
Jun 2005 Appointed Board of Directors of Mobile Factory, Inc.
Dec 2008 Leaves Mobile Factory, Inc as terms for BOD ends.
Feb 2009 Found Assion, Inc. and the company's CEO.
Director Yoshinori Kou
Graduated Bachelor Engineering from Tokyo University of Agriculture and Technology
Apr 2002 Joined InfoAvenue, Corp.
Jan 2005 Joined Internet Media Div. at Tokyo-based internet advertising agency.
Jan 2008 Joined the Internet Advertising Div. at same company.
May 2010 Resigned all positions from previous company and co-founded Assion, Inc.
Jun 2010 Appointed company director.
Message from CEO
Message CEO
It has been 10 years since I have been working with NGO in
developing countries without knowing anything about the world and
while feeling the ackwardness of joining the society.
Building brige and digging wells in wild land withoud gas, electricity and water and
cleaning up mountains of garbage with help of everyone of the villagers had
help me realize the importance of changing one's mindset/thinking.
The greatest thing was being appreciated by the villagers.
As a person being born and raised in Japan where one's lives comfortably,
I felt that it is my duty to contribute to people living in the developing country.
As a country which had experienced the success and failure of being a
developed country, we have all the privilege and wisdom to give to
the developing country in their difficulties, environment crisis and dilemma of
modernization and tradition.
As a company, Assion would contribute to the developing countries by
sharing our know-hows to build a continous and properous world.
We would create crew, service and corporation that thrive around the world.
We cherish the word "Asian" and "Passion" and
our company's name has taken meaning from these words.
CEO Yohei Kinoshita
